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ID'Merchandising
“Observe, Understand, Manage,
Create, Promote, Establish…
to SUPPORT and STIMULATE”
Create, Promote, Establish…
to SUPPORT and STIMULATE”
![picto-merchandising picto-merchandising](https://idakt.com/wp-content/uploads/picto-merchandising.png)
Promote the offer, create solutions, categorical approaches,
innovative merchandising concepts are our expertise.
innovative merchandising concepts are our expertise.
Implementation of category management
- Understanding of consumer habits and expectations,
- Analysis of the decision tree of purchasing behavior,
- Identification of consumer need units
- Definition of consumption universes
Segment your offer
- Range tree structure, by family, sub-family, segment …
- Definition of assortments.
Write your merchandising charter
- Definition of specifications for the design of furniture, displays, accessories …
Create your planograms
- Creation and management of merchandising databases (products and photos),
- Definition of a suitable merchandising (brand, category, seduction …),
- Realization of ground plans and site planograms.
Formalize your merchandising action plan
- Creation of the brand’s merchandising rule books, adaptation to pilot stores,
- Definition of the merchandising strategy according to the distribution channels and realization of central referencing files,
- Off-shelf animation plan and showcases,
- Linear merchandising, podium and showcase layout.