ID'akt I Specialist in retail strategy

I Our services I

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Pour construire et scénariser un espace qui répond à vos envies
et aux attentes de vos clients.

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Pour développer vos équipes
et contribuer à l'essor de votre entreprise.

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Pour concevoir votre stratégie merchandising
et valoriser votre offre.

Consultancy & Guidance

| Audit of your retail outlet’s performance and potential |
| Growth and development strategy  |
| Choice of positioning |
| Category Management |
| Merchandising Strategy |
| Front Office Strategy |

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More info

Our Consultancy and Guidance Team performs an operational analysis of your retail outlet to help you define your strategy.
We use a proven, broad benchmark to provide you with the right solutions for your situation and your needs.

We perform a complete audit to assess the performance and potential of your retail outlet and confirm or adjust your position.

We develop your growth and development strategy according to your market segments in order to determine your main targets.

Lastly, we set up an operational action plan that provides your business with a guiding principle and expert advice.

Our goal is to make your shop more attractive, boost its conversion rate and increase the average basket size.

Design & Construction

| Retail space design consultancy |
| 3D modelling and implementation of recommendations |
Graphic design / Visual identity |
| Choice of tradesmen |
Planogram merchandising |
| Ambiance creation / Interior decoration |
| Specifications / Fitter briefs |

Ombre
More info

Our Design and Construction Team helps you to organize your retail space (shops, corners, showrooms, medical practices, veterinary practices, etc.) :

  • Spatial definition
  • Management of customer traffic flows
  • Selection of furniture solutions suited to the characteristics of your offer
  • Retail furniture layout – Merchandising layout
  • And more

All our creative ideas our designed and modelled using 3D software.
We create visual merchandising, staging and promotional solutions that reflect the strategy of your retail outlet.
With our partners, we can create your visual identity, furniture and interactive mobile tools for your retail outlet, and create custom-tailored communication tools to ‘dress up’ your retail outlet.

Training

| Retail marketing |
| Trade Marketing |
| Category Management Merchandising |
| B2C Marketing |
| Sales and communication techniques |
| Negotiation techniques |

Ombre
More info

Imparting our expertise is one of our core values. We offer tailored training courses to meet your exact needs in your fields of expertise (see above).

ID’akt helps you to acquire the following skills and shares its experience with you :

  • Know how to identify your customers’ needs and expectations
  • Learn and understand the fundamental of the retail outlet marketing mix
  • Understand how to choose the right positioning and establish and offer strategy
  • Understand category management and create a category-based approach
  • Optimise your product range
  • Measure and leverage the potential of your retail outlet
  • Make your product offering more attractive
  • Learn the basics of merchandising
  • Become proficient in layout and product showcasing techniques
  • Improve visual merchandising in your shop
  • Create a culture events and promotions in your retail outlet
  • Know how to use sensorial marketing in your retail outlet
  • Etc.

Merchandising

| Conseil en conception d’espaces commerciaux |
| Réalisation et modélisation de recommandations en 3D |
Design graphique / identité visuelle |
| Mise en ambiance / décoration intérieure |
Cahier des charges / brief agenceurs |

Ombre
Plus d'infos

La mission de cette cellule est d’apporter à nos clients un soutien très opérationnel sur des projets merchandising, tel que la préparation des dossiers Centrales, la réalisation de planogrammes, la gestion des bases produits et photos, des projets de PLV/ILV, de la veille concurrentielle et bien d’autres sujets merch !

Les compétences de notre équipe, son expérience, ses moyens techniques vous apportent un support fiable pour renforcer ponctuellement vos équipes merch ou former vos nouveaux collaborateurs afin de les faire monter en compétences rapidement.

    ID'akt Conseil et Accompagnement

    Consultancy & Guidance

    | Audit of your retail outlet’s performance and potential |
    | Growth and development strategy  |
    | Choice of positioning |
    | Category Management |
    | Merchandising Strategy |
    | Front Office Strategy |

    More info

    Our Consultancy and Guidance Team performs an operational analysis of your retail outlet to help you define your strategy.
    We use a proven, broad benchmark to provide you with the right solutions for your situation and your needs.

    We perform a complete audit to assess the performance and potential of your retail outlet and confirm or adjust your position.

    We develop your growth and development strategy according to your market segments in order to determine your main targets.

    Lastly, we set up an operational action plan that provides your business with a guiding principle and expert advice.

    Our goal is to make your shop more attractive, boost its conversion rate and increase the average basket size.

    ID'akt Conception et Réalisation

    Design & Construction

    | Retail space design consultancy |
    | 3D modelling and implementation of recommendations |
    Graphic design / Visual identity |
    | Choice of tradesmen |
    Planogram merchandising |
    | Ambiance creation / Interior decoration |
    | Specifications / Fitter briefs |
    More info

    Our Design and Construction Team helps you to organize your retail space (shops, corners, showrooms, medical practices, veterinary practices, etc.) :

    • Spatial definition
    • Management of customer traffic flows
    • Selection of furniture solutions suited to the characteristics of your offer
    • Retail furniture layout – Merchandising layout
    • And more

    All our creative ideas our designed and modelled using 3D software.
    We create visual merchandising, staging and promotional solutions that reflect the strategy of your retail outlet.
    With our partners, we can create your visual identity, furniture and interactive mobile tools for your retail outlet, and create custom-tailored communication tools to ‘dress up’ your retail outlet.

    ID'akt Formation

    Training

    | Retail marketing |
    | Trade Marketing |
    | Category Management Merchandising |
    | B2C Marketing |
    | Sales & communication techniques |
    | Negotiation techniques |

    More info

    Imparting our expertise is one of our core values. We offer tailored training courses to meet your exact needs in your fields of expertise (see above).

    ID’akt helps you to acquire the following skills and shares its experience with you :

    • Know how to identify your customers’ needs and expectations
    • Learn and understand the fundamental of the retail outlet marketing mix
    • Understand how to choose the right positioning and establish and offer strategy
    • Understand category management and create a category-based approach
    • Optimise your product range
    • Measure and leverage the potential of your retail outlet
    • Make your product offering more attractive
    • Learn the basics of merchandising
    • Become proficient in layout and product showcasing techniques
    • Improve visual merchandising in your shop
    • Create a culture events and promotions in your retail outlet
    • Know how to use sensorial marketing in your retail outlet
    • Etc.
    ID'akt Merchandising

    Merchandising

    | Conseil en conception d’espaces commerciaux |
    | Réalisation et modélisation de recommandations en 3D |
    Design graphique / identité visuelle |
    | Mise en ambiance / décoration intérieure |
    Cahier des charges / brief agenceurs |

    Plus d'infos

    La mission de cette cellule est d’apporter à nos clients un soutien très opérationnel sur des projets merchandising, tel que la préparation des dossiers Centrales, la réalisation de planogrammes, la gestion des bases produits et photos, des projets de PLV/ILV, de la veille concurrentielle et bien d’autres sujets merch !

    Les compétences de notre équipe, son expérience, ses moyens techniques vous apportent un support fiable pour renforcer ponctuellement vos équipes merch ou former vos nouveaux collaborateurs afin de les faire monter en compétences rapidement.

      I Contact us I

      Phone

      Address

      Parc Garden ZA Les Ayats
      305 rue des 4 chemins
      69390 MILLERY

      ID'akt Contact

      A project or a question?
      Let's speak about it.

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      ID'akt 
      Parc ZA Les Ayats
      305 rue des 4 chemins
      69390 MILLERY
      Tél: +33 (0)6 82 59 01 14 / +33 (0)9 83 97 78 77