ID’akt I Specialist in retail strategy

Specialists in retail outlet marketing since 2001, we provide custom-tailored solutions to self-owned businesses, corporations and retail chains in a broad range of fields, from veterinary medicine, optics, human healthcare and services, to hair salons, speciality-food shops and clothing stores.

We apply our expertise in your clients’ behaviour and consumption patterns and retail space design to create efficient, effective and welcoming outlets.

We work on every aspect of your retail outlet to boost both your brand image and your sales.

Our objectives : grow your potential, draw in more customers, increase the average basket size, improve customer satisfaction and incentivise them to purchase more often.

We provide solutions tailored to your needs and objectives and closely monitor the effectiveness of your new layout.

I Our expertise I

We understand and are experienced in every aspect of the marketing mix of a retail outlet :

Retail marketing: layout, potential, positioning, offer strategy, concept store, trade marketing, communication plan
Commercial design and architecture
Space enhancement and reorganisation of shop layouts, definition of sections, traffic flow management
Ambiance creation and brand-image improvement
Product showcasing, merchandising, event-based promotions

I Our four pledges I

Provide you with quality, tailored service and solutions that meet your needs and financial goals.

Contribute to the sustainability and growth of your business (image, recognition, return) by providing you with the right advice at the right time and with the right tools.

Ensure the best ROI for your business or retail outlet.

Foster constructive, professional and pleasant working relationships in order to build long-lasting partnerships.