ID'Merchandising
“Observe, Understand, Manage,
Create, Promote, Establish…
to SUPPORT and STIMULATE”
Create, Promote, Establish…
to SUPPORT and STIMULATE”
Promote the offer, create solutions, categorical approaches,
innovative merchandising concepts are our expertise.
innovative merchandising concepts are our expertise.
Implementation of category management
- Understanding of consumer habits and expectations,
- Analysis of the decision tree of purchasing behavior,
- Identification of consumer need units
- Definition of consumption universes
Segment your offer
- Range tree structure, by family, sub-family, segment …
- Definition of assortments.
Write your merchandising charter
- Definition of specifications for the design of furniture, displays, accessories …
Create your planograms
- Creation and management of merchandising databases (products and photos),
- Definition of a suitable merchandising (brand, category, seduction …),
- Realization of ground plans and site planograms.
Formalize your merchandising action plan
- Creation of the brand’s merchandising rule books, adaptation to pilot stores,
- Definition of the merchandising strategy according to the distribution channels and realization of central referencing files,
- Off-shelf animation plan and showcases,
- Linear merchandising, podium and showcase layout.
Our references
